Malcolm Mills- Freelance Copywriter (Finance+ Business)
I write clear, persuasive copy that helps brands earn trust and drive action. I specialize in writing simple, persuasive copy for finance, crypto, and business brands. My focus is clarity, trust, and results. Below are a few samples of my work.
- SpiceWave Grill (Restaurant)- Restaurant Ads
Client Brief:
A playful, mouthwatering Instagram ad for a new Caribbean fusion restaurant using bold flavors and local ingredients. Under 40 words.
My Copy:
Wow! Tasty! are the words that will be coming out of your mouth when tasting food from SpiceWave Grill. Bold flavours and the local ingredients are to die for. So come on and try something new.
What I Focused On:
Energetic tone, sensory language, and excitement to match the restaurant’s bold Caribbean fusion style.
SunPack 3000 (Solar Kit)
Client Brief:
A social media ad promoting an affordable, eco-friendly portable solar kit for households and freelancers. The tone should be urgent, inspiring, and under 60 words.
My Copy:
Looking for a reliable, cheaper and clean method of energy? Look no more with the SunPack 3000. With the SunPack 3000 you can save more and help the environment. Try one today.
What I Focused On:
Clear benefits, simple language, and a direct call to action for quick social media engagement.
CaribChain (Crypto Platform)- Crypto Ads
Client Brief:
A LinkedIn ad targeting Caribbean freelancers, promoting passive income, trust, and financial independence through crypto staking.
My Copy:
Build passive income. Stake where you can trust and gain financial independence with CaribChain. Don’t wait, stake today.
What I Focused On:
Professional tone, strong benefits, and urgency to match the expectations of a LinkedIn audience.
malcolmwrites.com 